{"id":315,"date":"2021-10-29T14:03:41","date_gmt":"2021-10-29T14:03:41","guid":{"rendered":"http:\/\/v3.thedataduck.com\/srt-dev\/?p=315"},"modified":"2021-10-29T14:04:30","modified_gmt":"2021-10-29T14:04:30","slug":"sachin-tendulkar-has-saved-the-lives-of-thousands-during-pandemic","status":"publish","type":"post","link":"https:\/\/v3.thedataduck.com\/srt-dev\/sachin-tendulkar-has-saved-the-lives-of-thousands-during-pandemic\/","title":{"rendered":"Sachin Tendulkar has saved the lives of thousands during pandemic"},"content":{"rendered":"\n<p>When Sachin Tendulkar talks, people listen. The iconic cricketer has generously lent his voice and money in the fight against COVID-19. And he\u2019s not the only sports star pitching in to do his bit.<\/p>\n\n\n\n<p>The late 1980s was a challenging period for India, and the nation desperately needed hope and respite. They needed a savior. And, some would say, they got one. In 1989 Sachin Tendulkar, the most unlikely of heroes, emerged.<\/p>\n\n\n\n<p>The then 16-year-old cricket player made his\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.theceomagazine.com\/business\/coverstory\/sachin-tendulkar\" target=\"_blank\">debut in international cricket<\/a>. His contagious charisma and incredible talent won over the hearts of millions, effectively bringing together an entire nation.<\/p>\n\n\n\n<p>Mesmerised by the way he swung his bat as a flyer, thrashing speeding attacks and crushing former records, the people finally found their escape from real life. Kids idolised him and parents wished they had raised him.<\/p>\n\n\n\n<p>Even fellow\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.cricket.com.au\/news\/sachin-tendulkar-compares-covid-19-coronavirus-pandemic-to-test-cricket-india\/2020-03-20\" target=\"_blank\">cricketers<\/a>, opponents and home team alike, praised his name. Famous batsman Brian Lara once said, \u201cTendulkar is to cricket what Michael Jordan is to basketball and Muhammad Ali is to boxing.\u201d<\/p>\n\n\n\n<p>Australian cricketer Mark Waugh admitted that when playing against him, \u201cyou almost want to see him get a few runs, just to see him bat\u201d. Perhaps the highest praise though came from Australia\u2019s Matthew Hayden, during a tour in 1998: \u201cI have seen God. He bats at No. 4 for India in tests.\u201d<\/p>\n\n\n\n<p>And today, while Sachin is no longer batting professionally after retiring in 2013, the \u2018God of cricket\u2019 has yet again risen \u2013 this time as\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.outlookindia.com\/website\/story\/sports-news-coronavirus-sachin-tendulkar-donates-undisclosed-amount-to-financially-help-4000-underprivileged-people\/352391\" target=\"_blank\">a hero<\/a>\u00a0for the sick and hungry.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Sachin Tendulkar: Stay at home &amp; defeat Corona Virus | 21 days lock down | #SocialDistancing\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/1SxXzVlZB-Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>In light of COVID-19 and its merciless grip on India, the cricket legend made a\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.theceomagazine.com\/business\/coverstory\/bill-gates-war-covid-19\/\" target=\"_blank\">significant donation<\/a>\u00a0to not-for-profit organisation Apnalaya in April to help feed 5,000 people for a month during the country\u2019s aggressive lockdown.<\/p>\n\n\n\n<p>He has further helped with rations for 2,670 people in Alibaug, a coastal town in Maharashtra, and donations for 4,000-plus people from underprivileged families, and 2,500 people in other separate donations.<\/p>\n\n\n\n<p>Earlier, Sachin contributed another desperately needed INR50 lakh to help fight COVID-19 at the government level, giving INR25 lakh (US$32,000) to each the Prime Minister\u2019s Relief Fund and Chief Minister\u2019s Relief Fund in Maharashtra \u2013 an area which fast emerged as the epicentre of coronavirus victims in India.<\/p>\n\n\n\n<p>\u201cBeing safe lies in our hands \u2013 yours and mine.\u201d \u2013 Sachin Tendulkar<\/p>\n\n\n\n<p>Sachin\u2019s\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.theceomagazine.com\/business\/management-leadership\/covid-19-business\/\" target=\"_blank\">philanthropy<\/a>\u00a0does not arise out of event-based donations, however. He has been making significant contributions, irrespective of whether disasters arise or not.<\/p>\n\n\n\n<p>According to a source close to Sachin, he has committed close to a million dollars worth of donations through the various NGOs he works with.<\/p>\n\n\n\n<p>As an honorary member of Rajya Sabha, the upper house of the Parliament of India, he donated his entire salary of INR95 lakh (US$126,000) \u2013 which he was entitled to receive as a Rajya Sabha MP \u2013 towards the Prime Minister\u2019s Relief Fund.<\/p>\n\n\n\n<p>He also adopted two villages, Donja in Maharashtra and Puttamraju Kandriga in Andhra Pradesh, where he created infrastructure and ensured they became open defecation free.<\/p>\n\n\n\n<p>He said on LinkedIn, \u201cSeeing the village don a new look after two years of infrastructural development had a joy that can\u2019t be put into words.\u201d Sachin has also used his platform to empower his fans worldwide during this uncertain time.<\/p>\n\n\n\n<p>He was one of the earliest to\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.theceomagazine.com\/lifestyle\/travel-leisure\/maldives-covid-quarantine\/\" target=\"_blank\">raise awareness<\/a>\u00a0about COVID-19, making a series of videos \u2013 which were seen by millions of his online followers, and was also picked up by regional and national media houses, government and non-government agencies to amplify the messaging further.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"967\" height=\"665\" src=\"http:\/\/v3.thedataduck.com\/srt-dev\/wp-content\/uploads\/2021\/10\/Sachin-Tendulkar_102.jpg\" alt=\"\" class=\"wp-image-316\" srcset=\"https:\/\/v3.thedataduck.com\/srt-dev\/wp-content\/uploads\/2021\/10\/Sachin-Tendulkar_102.jpg 967w, https:\/\/v3.thedataduck.com\/srt-dev\/wp-content\/uploads\/2021\/10\/Sachin-Tendulkar_102-300x206.jpg 300w, https:\/\/v3.thedataduck.com\/srt-dev\/wp-content\/uploads\/2021\/10\/Sachin-Tendulkar_102-768x528.jpg 768w\" sizes=\"auto, (max-width: 967px) 100vw, 967px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Partnering with WHO (World Health Organization) to share its #SafeHands Challenge, Sachin filmed himself talking about the dangers of COVID-19 and followed it up with a 20-second hand wash, cementing current hygiene guidelines while proving it\u2019s a fight the entire world \u2013 rich and poor, young and old \u2013 is in together.<\/p>\n\n\n\n<p>\u201cBeing safe lies in our hands \u2013 yours and mine,\u201d he says in yet another message of hope, this time directed towards the many Indian nationals working in Singapore. To close out his message, he shares, \u201cStay at home, stay healthy. Let us all work together to overcome this challenge.\u201d<\/p>\n\n\n\n<p>Sachin is in a very unique position to offer help on a grand scale during this pandemic. Being one of the best cricket players of all time has brought him incredible wealth, both from his time on the field and indirectly through advertising.<\/p>\n\n\n\n<p>As a trusted voice to millions, he continues to earn more and more as the face of hundreds of popular brands like BMW, Gillette, DBS, Apollo Tyres and IDBI Federal Life Insurance, to name a few. In fact, he\u2019s one of India\u2019s highest-paid brand ambassadors.<\/p>\n\n\n\n<p>When he speaks, people listen. Post-retirement, Sachin has proven he\u2019s more than just a talented sportsman and trusted influencer, he\u2019s also quite the businessman. To manage brand Sachin, he launched his company called SRT Sports Management alongside his wife Dr Anjali Tendulkar.<\/p>\n\n\n\n<p>Through this organisation, he hopes to transform India from a sport-loving nation to a sport-playing nation. He\u2019s also involved with businesses ranging from the tech space to sports and retail.<\/p>\n\n\n\n<p>In 2013, the master cricketer invested in sports entertainment company Smaaash Entertainment, which operates in Mumbai, Gurgaon, Nolda, Hyderabad, Bangalore and Ludhiana. Three short years later, Sachin continued his investment streak with tech-based start-up Smartron.<\/p>\n\n\n\n<p>The company started out making products like smartphones and, after much success, has since moved on to smart homes. Further, he holds an impressive 10% stake in the sports merchandising and fashion retail startup Universal Sportsbiz.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"539\" height=\"665\" src=\"http:\/\/v3.thedataduck.com\/srt-dev\/wp-content\/uploads\/2021\/10\/Sachin-Tendulkar_3.png\" alt=\"\" class=\"wp-image-317\" srcset=\"https:\/\/v3.thedataduck.com\/srt-dev\/wp-content\/uploads\/2021\/10\/Sachin-Tendulkar_3.png 539w, https:\/\/v3.thedataduck.com\/srt-dev\/wp-content\/uploads\/2021\/10\/Sachin-Tendulkar_3-243x300.png 243w\" sizes=\"auto, (max-width: 539px) 100vw, 539px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>No matter where his business ventures take him, Sachin diligently continues his giving streak, winning him the respect, admiration and adoration of millions everywhere.<\/p>\n\n\n\n<p>During the recent Australian bushfires, Sachin even donated a generous US$16,000 to help victims rebuild their lives.<\/p>\n\n\n\n<p>The joy continues as he represents UNICEF as Regional Goodwill Ambassador for South Asia, a long-term partnership which has spanned more than a decade, and involves himself with the Spreading Happiness InDiya Foundation project.<\/p>\n\n\n\n<p>His list of charitable giving is seemingly unending, leaving the world left to wonder, how does this one man do it all? While there\u2019s no straightforward answer, Sachin lets the world in on a small part of his secret: \u201cI am not thinking too far ahead, I just want to take it one thing at a time.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When Sachin Tendulkar talks, people listen. The iconic cricketer has generously lent his voice and money in the fight against COVID-19. And he\u2019s not the only sports star pitching in to do his bit. The late 1980s was a challenging period for India, and the nation desperately needed hope and respite. They needed a savior. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":318,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":4,"_editorskit_typography_data":[],"_editorskit_blocks_typography":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-grid"],"_links":{"self":[{"href":"https:\/\/v3.thedataduck.com\/srt-dev\/wp-json\/wp\/v2\/posts\/315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/v3.thedataduck.com\/srt-dev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/v3.thedataduck.com\/srt-dev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/v3.thedataduck.com\/srt-dev\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/v3.thedataduck.com\/srt-dev\/wp-json\/wp\/v2\/comments?post=315"}],"version-history":[{"count":5,"href":"https:\/\/v3.thedataduck.com\/srt-dev\/wp-json\/wp\/v2\/posts\/315\/revisions"}],"predecessor-version":[{"id":323,"href":"https:\/\/v3.thedataduck.com\/srt-dev\/wp-json\/wp\/v2\/posts\/315\/revisions\/323"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/v3.thedataduck.com\/srt-dev\/wp-json\/wp\/v2\/media\/318"}],"wp:attachment":[{"href":"https:\/\/v3.thedataduck.com\/srt-dev\/wp-json\/wp\/v2\/media?parent=315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/v3.thedataduck.com\/srt-dev\/wp-json\/wp\/v2\/categories?post=315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/v3.thedataduck.com\/srt-dev\/wp-json\/wp\/v2\/tags?post=315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}