{"id":301,"date":"2021-10-29T13:48:29","date_gmt":"2021-10-29T13:48:29","guid":{"rendered":"http:\/\/v3.thedataduck.com\/srt-dev\/?p=301"},"modified":"2021-10-29T13:50:51","modified_gmt":"2021-10-29T13:50:51","slug":"idbi-federal-life-insurances-campaign-shows-parents-fears-and-kids-dreams","status":"publish","type":"post","link":"https:\/\/v3.thedataduck.com\/srt-dev\/idbi-federal-life-insurances-campaign-shows-parents-fears-and-kids-dreams\/","title":{"rendered":"IDBI Federal Life Insurance\u2019s campaign shows parents\u2019 fears and kids\u2019 dreams"},"content":{"rendered":"\n<p>Life insurance company,\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/brandequity.economictimes.indiatimes.com\/tag\/idbi+federal+life+insurance\" target=\"_blank\">IDBI Federal Life Insurance<\/a>\u00a0has announced the launch of its\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/brandequity.economictimes.indiatimes.com\/tag\/brand+campaign\" target=\"_blank\">brand campaign<\/a>, #FutureFearless which seeks to remind people that the future is not a source of fear, but a place of possibilities.<\/p>\n\n\n\n<p>The campaign launched with a film featuring cricketing legend and the organisation\u2019s brand ambassador,\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/brandequity.economictimes.indiatimes.com\/tag\/sachin+tendulkar\" target=\"_blank\">Sachin Tendulkar<\/a>. The film showcases the differences in perception about the same issues between parents and kids. While parents are worried about how things will shape up, and see nothing but challenges, the kids view the future with optimism and are confident that they will be part of the solution. The film shows parents how out of sync their own fears are when compared with their kids\u2019 fearless dreams.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Future Fearless by IDBI Federal Life Insurance\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/-xMVYc-M-5k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Karthik Raman, chief\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/brandequity.economictimes.indiatimes.com\/news\/marketing\" target=\"_blank\">marketing<\/a>\u00a0officer and head, products, IDBI Federal Life Insurance, said, \u201cOur latest campaign is a timely intervention to encourage grown-ups to learn from their own children who dream fearlessly about their future and to look ahead with optimism. Thoughtful financial planning, through our IDBI Federal Life Insurance Child Plans, has the power to not only enable a positive change in outlook toward the future but also facilitate the future that our children are fearlessly dreaming about.\u201d<\/p>\n\n\n\n<p>\u201c#FutureFearless is a much-needed campaign in these uncertain times. It gives confidence and encouragement to parents that with the right planning, they can give wings to their children\u2019s unfettered dreams,\u201d Tendulkar said.<\/p>\n\n\n\n<p>Venkatagiri Rao, creative head, VMLY&amp;R India, said, \u201c Unless parents wake up and overcome their fears to embrace emerging technologies today, they will make their worst fears come true for their children. #FutureFearless is a wakeup call to parents. As an insurance brand, it is imperative that we help our customers make the most of the future, and not just brace for it.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Life insurance company,\u00a0IDBI Federal Life Insurance\u00a0has announced the launch of its\u00a0brand campaign, #FutureFearless which seeks to remind people that the future is not a source of fear, but a place of possibilities. The campaign launched with a film featuring cricketing legend and the organisation\u2019s brand ambassador,\u00a0Sachin Tendulkar. The film showcases the differences in perception about [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":304,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":1,"_editorskit_typography_data":[],"_editorskit_blocks_typography":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-grid"],"_links":{"self":[{"href":"https:\/\/v3.thedataduck.com\/srt-dev\/wp-json\/wp\/v2\/posts\/301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/v3.thedataduck.com\/srt-dev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/v3.thedataduck.com\/srt-dev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/v3.thedataduck.com\/srt-dev\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/v3.thedataduck.com\/srt-dev\/wp-json\/wp\/v2\/comments?post=301"}],"version-history":[{"count":5,"href":"https:\/\/v3.thedataduck.com\/srt-dev\/wp-json\/wp\/v2\/posts\/301\/revisions"}],"predecessor-version":[{"id":308,"href":"https:\/\/v3.thedataduck.com\/srt-dev\/wp-json\/wp\/v2\/posts\/301\/revisions\/308"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/v3.thedataduck.com\/srt-dev\/wp-json\/wp\/v2\/media\/304"}],"wp:attachment":[{"href":"https:\/\/v3.thedataduck.com\/srt-dev\/wp-json\/wp\/v2\/media?parent=301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/v3.thedataduck.com\/srt-dev\/wp-json\/wp\/v2\/categories?post=301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/v3.thedataduck.com\/srt-dev\/wp-json\/wp\/v2\/tags?post=301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}