WHO WE ARE 🏏
SRT Sports Management Pvt. Ltd. (SRTSM) is a premier sports management organisation that represents one of India’s most-reputed cricketers, Sachin Tendulkar. Founded by Dr. Anjali Tendulkar and the Master Blaster himself, Sachin Tendulkar, the organisation manages all commercial engagements and social initiatives involving the Cricket icon.
WHO WE ARE 🏏
SERVICES ✅
What we do
SRT Sports Management Pvt. Ltd. manages brand ‘Sachin’ and oversees all his social initiatives and commercial engagements. Our organisation fosters close-knit, long-term partnerships with numerous brands, working alongside them to unlock and maximise the potential value of this partnership for their business in the marketplace.
Grow your brand with Sachin Tendulkar
MILESTONES 🚩
Continuously expanding Sachin’s digital footprint, now 85M and counting, in association with 100MB Pvt. Ltd.
Inspiring a ‘health movement’ in 4 major metros through various IDBI Federal Life Insurance Marathons.
Building awareness, with Unicef, about the importance of washing hands in order to decrease the incidence of diarrhea amongst children.
Inspiring a ‘health movement’ in 4 major metros through various IDBI Federal Life Insurance Marathons.
Partnering with BMW in a nation-wide Skill Next initiative that encourages learning and skill enhancement among 365 engineering & technical institutes across India.
Partnering with the Indian Government on key initiatives, including Swachh Bharat, Skill India, Road Safety, etc.
Vision & Mission
To realise Sachin Tendulkar’s dream of transforming India from a sport-loving nation to a sport-playing nation.
To build and sustain positive impact on society through social and brand partnerships, and continue Sachin Tendulkar’s legacy by leveraging our key values of Trust, Transparency and Performance.
Brand Story
When envisioning the logo for brand SRTSM, there was no better fit than Sachin himself. Depicted in our logo is a silhouette of Sachin playing a shot, his jersey number 10 is downplayed in hue to represent the humility with which he has always conducted himself.
In stark contrast, is the tricolour that beams out from the swing of his bat, depicting that every stroke he played was with one end-game in mind … to represent his country and make India proud. An aim that he sees through till today.
OUR COMMITMENT
👍
TRUST
Reaffirming trust by following through on our every commitment
🔍
TRANSPARENCY
Delivering value through transparent brand celebrity associations
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PERFORMANCE
Delivering value through transparent brand celebrity associations
Our values
INTEGIRITY
We are known for taking decisions that are fair and honest and are recognised for transparency in our dealings. We say what we mean.
COMMITMENT
We never over promise to sign up business. We do what we say.
AGILITY
We work with agility for both internal and external customers. We strive to deliver ahead of time every time.
COMMITMENT
Team for us means our internal as well as the client’s team. We work with clients, owning their objectives as our own without diluting our own.
PARTNERSHIP 🤝
BRAND ENDORSEMENTS
PARTNERSHIP 🤝
Joint Ventures & Investments
Enabling brands to leverage what Sachin Tendulkar stands for, through highly effective and mutually beneficial endorsement deals.
PARTNERSHIP 🤝
Digital sports
platform
Creating the ultimate digital sports destination, 100MB is an app that brings sports fans closer to their favourite sportspersons. *100MB is a Joint Venture between SRT Sports Management Pvt. Ltd. and JetSynthesys Pvt. Ltd.
Sachin Saga Cricket Champions is the ultimate Sachin Tendulkar cricket experience. This game comes packed with a host of exciting modes, 108 iconic cricket matches, and stadiums located across the world.
CORE TEAM
Dr. Anjali Tendulkar
Co-founder
Mrinmoy Mukherjee
Director & CEO
Venkataraman
GM - Brand Development
Athul Pillai
GM - Brand Development
Minal Vaidya
Head - Accounts & Compliance
June Fernandes
Head - Office administration and Executive secretary
Zoya Kazani
Manager – Corporate & Social Initiatives